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Apéritif

A totally different project where size and scale become secondary and the start-up spirit, experimentation and fun are now the focus.

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Cortefiel: a real brand for real people

A fashion brand transformed through value content generation and the use of real people as social models.

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Subaru: the true 4×4

Taking the buying decision to the battlefield where Subaru stands the best chance, where true 4×4 cars live.

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Cabreiroá: balanced water for people who can’t stand still

New positioning and national launch based on creating a new category and introducing humor in order to make Cabreiroá stand out in a very mature market.

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Prosegur: new positioning

A new way to communicate the brand focusing on the final benefit for all its clients, no matter if they are big companies, institutions or households.

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Wysiwyg / Razorfish: managing direction

Three years managing one of Spain’s pioneer and most innovative agencies.

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La Quiniela: a deal

The creation of a brand territory that no other sports betting game could occupy.

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Absolut: a perfect world

If only the world would be half as perfect as Absolut…

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Prosegur: corporate social media profiles

A strategy and a handbook for the brand’s international presence on Twitter, Linkedin and own blogs.

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Revolution: strategic general management

Nearly 4 years contributing to the agency’s digital and strategic change.

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Pedro del Hierro: Del Bosque’s suit

The cheers of thousands of Spaniards printed on a single suit.

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Unicef: let’s change the lyrics

Or how the union of a traditional children song and technology can end up in an immediate donation.

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Ecovidrio: enough with the excuses

A campaign to dismantle the excuses from non-recyclers.

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Alfonso X University: ‘At your side’ plan

Bundling the university’s benefits in order to improve lead generation.

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Club Nokia

4 years leading the strategy for one of Spain’s biggest loyalty programs.

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Projects while at Wysiwyg: 11 years is nothing

O sí: como un máster o como tres trabajos o tres vidas diferentes…