In my last period as general manager for strategy and, later on, already as managing director, I lead the strategy and the management of the Absolut account at Wysiwyg.
The agency was in charge of taking the ‘In an Absolutl World’ campaign to the Spanish market going beyond pure localization to create print, websites, events, outdoor campaigns and digital support to other Spain specific actions.
Website in support of Absolut’s bike film festival in Barcelona [English]
‘In an Absolut World’ banner campaign [English]
Outdoor: ‘Madrid in an Absolut World’
Website for the launch of the Pride bottle special edition
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