Betclic: the emotions of sport

The challenge

To differentiate the brand in a very noisy industry in which betting odds have become the main, and meny times only, argument to attract clients.

The approach

We decided to drive our message from the emotional side: focusing on how Betclic and its sports bets change the way you live a game, your self esteem or even how you see your friends no matter if it’s an irrelevant sports event.

Print

image39

“Back home from the Bernabéu stadium”.

 

image38

“Monday at the office”.

 

image33

“Torn meniscus”.

 

image32

“Messi scores”.

 

image29

“Kick off”.

 

image31

“Villa warms up on the sides”.

 

image41

“7th corner for C.D. Cieza”.

image42

“Penalty kick in minute 89:34”.

 

image36

“The classic”.

 

image35

“The classic”.

 

image30

“Torres takes the penalty kick”.

 

image37

“Dinner and game at home”.

 

image43

“Extra time”.

 

image44

“Red card in minute 7”.

 

 

Banner ads

 

 

 

Tags: