On May 24th, 2015 Madrid will be electing its new mayor. With that in mind, I created Microideas for Madrid (only in Spanish, sorry!), a platform with the objective of gathering and spreading very specific and simple ideas that can make our town a much more human place to live in.
(go on reading below)
Given Madrid’s importance as a political objective – and with general elections at sight by the end of 2015 -, almost every candidate and party talk about national issues, fighting over general principles that, most of the times, are of no use to solve the needs and demands of the slightly over 3 million people who live in Spain’s capital city.
Microideas for Madrid aims at driving the candidates’ agenda towards measures that have the potential to improve the everyday lives of its people. Furthermore, we try these ideas to be as simple as possible, easy to execute and acceptable by any candidate: because we care not so much about who makes them real, but the fact that they actually get done.
Microideas for Madrid is a platform open for anyone to publish their own ideas or to vote and share those of others.
Some of the ideas will be illustrated by Apéritiff, a design and communication studio created by Marga Castaño, one of Spain’s most prestigious ad creatives. It’s a a privilege to have such amazing collaborators!
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