Pedro del Hierro: Del Bosque’s suit

The challenge

Pedro del Hierro wanted to make the most, with no media investment at all, of being the brand responsible for the design and creation of Spain’s football national team official suit towards the 2014 World Cup.

The idea

A very simple action: use the brand’s social networks to gather the cheers from the supporters and print them in the lining of Del Bosque’s suit jacket.

Apart from that, users could find out with what player they shared size and get a discount on their next purchase and a draw o enjoy the games in a very special and private fan zone.

The case [English]





Tags: , , , , ,