Prosegur needed to define a new positioning taking into account the whole range of services it offers (from simple household alarm systems to complex security services at airports, nuclear power plant) and all the countries where it’s present (17 all over the world).
It’s all about that indispensable peace of mind we all need to concentrate on what really matters: the good health of a specific business, our families’ well being or making the most of our summer vacation.
The new positioning translated into several materials:
Corporate international campaign
Text: “From now on, yellow is the color for peace of mind”.
Text: “At the end of the day, what really matters is that you help make their world a more peaceful place”.
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