Subaru, a very niche and low sales level brand in Spain (1,500 cars sold as average in a regular year), but with a clear 4×4 personality, was coming back to the market after a two year slowdown due to the tsunami at Fukushima.
We focused the communication on what makes Subaru a different brand: all of their cars are all-wheel drive, not the simply 4×4 looking but with regular 4×2 front wheel traction that have taken over Spanish streets.
Thus, we were giving up the mainstream market, but manage to…
Welcome to Subaru, the brand for the true 4×4 and for whom the best roads don’t look like roads.
TV ad [subtitled]
Campaign site: www.autentico4x4.com
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