Unicef: let’s change the lyrics

The challenge

Make the Spanish population aware of child labour and gather donations to Unicef.

The idea

There’s a Spanish children song we’ve never stopped to think about but it actually speaks, in a naive and probably frivolous way, about a true tragedy: child labour.

In this action, we asked users to help us change the lyrics to that song through a quick and small SMS donation. With the text message, they not only helped Unicef, but were also able to see how the lyrics changed in real time as they introduced the SMS code automatically sent in response.

Video [subtitled]

Website: www.cambiemoslaletra.com

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