I’m a strategist on a quest for joy with a career born in digital advertising which I later widened to traditional media and brand creation.

Hold on. Joy?

Joy is finding meaning from the most diverse sources and experience how creative teams focus to deliver their best possible work.

Joy is deep workshopping, analyzing and discussing a brand’s DNA until the team’s brain and yours bleed relevancy.

Joy is feeling how a creative piece – a TV spot, a banner, a visual identity, whatever – subtly but clearly connects with the strategy.

Joy is having the chance of building a new business proposal that lets you create something fresh almost from scratch.

Joy is telling the story of an idea you love in front of an audience, trying that all of them feel the same passion.

Joy is experiencing how your work has actually left a mark in the project and the people you worked with. Seeing that yes, you did contribute.

Super joy is applying all these to sports. environmental and nature projects.

Checking my CV is probably no joy, but maybe that’s all you were looking for. Here: English // Spanish

Oh, and here’s my Linkedin profile just in case.


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