Revolution – Strategic general management

I spent almost 4 years as general manager for strategy at Revolution. When I joined the project, the two main objectives were to transform the agency’s traditional offline culture to one much better adapted to the digital world and to integrate and reinforce the strategy planning role, which was nonexistent at the time.

My work ranged from establishing the strategic approach for new business and client proposals to helping define the agency new positioning and its expression (“Love and rolls in the hay”), as well as supervising new hires and setting out team members roles.

I had the chance to work for Cortefiel (Spanish multinational fashion retail brand including also Pedro del Hierro), Ecovidrio (nonprofit association for the promotion of glass recycling), Cabreiroá (mineral water brand by Hijos de Rivera, a leading beverage Spanish company), Spanish Lottery and Bets (football product: Quiniela), Spanish Red Cross, Unicef, Gocco (fashion retailer for kids), Prosegur (corporate, Spain and human resources marketing), Burger King (point of sale marketing and kids), Infiniti, Subaru, Alfonso X University and Sons of Antonio Barceló (owner of Rioja and Ribera del Duero wine brands such as Glorioso, Viña Mayor, Cosme Palacio and Peñascal).

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