As technology sponsor for the Tour de France, NTT needed to revamp its data stories about the race which were created in real time and spread through social media and TV.
In a close work between NTT’s big data team and our designers, as a strategist, I analyzed the data stories from previous years, helped the creative team improve them in terms of design and narrative. proposed new ones taking into account both the available data and the most interesting info for the cycling fans and, finally, coordinated the whole process.
The stories were adapted in several languages and for different races such as Spain’s La Vuelta, Paris-Roubaix, Dauphiné Liberé, Paris-Niece, Fleche Wallone and Liège-Bastogne-Liège, in some cases for both the male and female competitions.
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