NTT, the Japanese telecom and tech consultancy company, created a separate innovation unit dedicated to create groundbreaking technology products.
They called it NTT Disruption and needed to create a narrative of its own in strategic and creative terms.
At Apéritif, we brought the strategic focus to define a personality that would be appealing to the boldest tech and creative talent. We created the brand’s philosophy, purpose and values and translated to its whole presence from logotype, visual identity and manifesto to merchandising, immersive spaces, copywriting, website, talent attraction activations, etc.
We found inspiration in the potential and real power that even the smallest things and unknown people have to generate big changes.
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