Prosegur needed to define a new positioning taking into account the whole range of services it offers (from simple household alarm systems to complex security services at airports or nuclear power plants, to name just a fewd) and all the countries where it’s present (17 all over the world).
We opted for leaving out the more technical and corporate side of the company’s business (technology, wide range of services, size, international presence, etc.).
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Instead, we put the stress on the final benefit for its clients, no matter if they are big companies or simple households: the feeling of peace of mind that only a company like Prosegur, among the world’s 4 biggest in the industry, can provide.
Because it’s all about that essential peace of mind we all need to concentrate on what really matters: the good health of a specific business, our families’ wellbeing or making the most of our summer vacation.
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