In an industry where sports online betting is strongly growing and attracting football fans, Quiniela (Spain’s Government owned traditional football betting game) needed to find a territory and a target of its own, one nobody else could claim.
We tried to get real football fans back to playing Quiniela by appealing to their most emotional side: the memories we all have in mind from so many years following Spanish football, the epic wins, the unforgettable losses, the celebrations, the tears, the impossible goals, plays, passes and fails. Now, the Quiniela is here to give football fans everything it’s taken away from them in the shape of suffering.
It was a field no other game could claim because it’s only Quiniela that’s been there since the almost the very beginning of football in Spain.
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