Betclic – Sport emotions powered

The early 10s was a very aggitated time in the online betting industry and Betclic needed to differentiate itself from the noise. Betting odds and fees had become the main, and many times only, argument to attract clients.

We decided to drive our message from the emotional side: focusing on how Betclic and its sports bets change the way you live a game, your self esteem or even how you see your friends, no matter if it’s an irrelevant sports event.

“Back home from the Bernabéu stadium”.

“Kick off”.

“Torres takes the penalty kick”.

“Villa warms up on the sides”.

“Messi scores”.

“Broken meniscus”.

“The classic”.

“The classic”.

“Dinner and game at home”.

“Monday at the office”.

“7th corner kick for C.D. Cieza”.

“Penalty kick in minute 89:34”.

“Extra time”.

“Red card in minute 7”.

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