La Quiniela – Making a deal with football

In an industry where sports online betting is strongly growing and attracting football fans, Quiniela (Spain’s Government owned traditional football betting game) needed to find a territory and a target of its own, one nobody else could claim.

We tried to get real football fans back to playing Quiniela by appealing to their most emotional side: the memories we all have in mind from so many years following Spanish football, the epic wins, the unforgettable losses, the celebrations, the tears, the impossible goals, plays, passes and fails. Now, the Quiniela is here to give football fans everything it’s taken away from them in the shape of suffering.

It was a field no other game could claim because it’s only Quiniela that’s been there since the almost the very beginning of football in Spain.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google