During my last period as general manager for strategy and, later on, already as managing director, I lead the strategy and the management of the Absolut account at Wysiwyg.
The agency was in charge of taking the ‘In an Absolutl World’ campaign to the Spanish market going beyond pure localization to create print, websites, events, outdoor campaigns and digital support to other Spain specific actions: how would Madrid or Barcelona be like in an Absolut world.
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