Creast: brand consultancy

Creast is a tech company focused on helping the entertainment industry become more sustainable. A couple of years after their launch, they wanted to asses their communication, its competitive environment and their clients’ point of view, expectations, best practices and improvement opportunites on the provided service.

As an independent consultant, I defined and led a project that combined the following:

  • Desktop analysis.
  • One on one deep interviews with Creast’s team as well as external clients and partners.
  • Quantitative research through an online survey to Creast’s stakeholders.

The result was a full diagnosis on the status of the brand, a brand architecture platform and a series of strategic action lines with the potential to be activated in the short and mid term by the team at Creast.

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