MADRID City Council

In 2017, we managed to be part of the Madrid city Council pool of agencies. It set a groundbreaking workflow for communication projects lead by creative director Nacho Padilla. It set a turning point in the industry, with great influence about how creative work should be dealt from public administrations.

For a year and a half we had the chance to take part in projects that pushed our creative, strategic and design outputs in all kinds of assignments: from standalone campaign posters to the full branding of city projects or the design of 300 pages publications.

I was responsible of the strategic approach by bringing understanding and focus to the work as well as the whole client, account and production management.

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