NTT DATA North America was strongly positioned as an important IT infrastructure player, but the company had gone through important changes and wanted to be recognised as a great digital solutions provider, as the right partner to reach digital success.
We decided to focus on the inner feeling of our target (high level decision makers in the areas of Digital, Data, IT and Security from big companies): that never-ending need, pushed by the constant evolution of digital, to stay ahead of their own clients, users, competition and the market.
We faced it with a message that highlighted the experience of doing that journey along NTT DATA. A commitment to imagine and reach the most ambitious objectives in a smooth and innovative journey to make companies stay ahead of the digital curve: digital with no drama.
And, again, using a visual and overall tone that separates the NTT brand from the noise of the usual codes in the technology consulting industry.
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
