In 2017, we managed to be part of the Madrid city Council pool of agencies. It set a groundbreaking workflow for communication projects lead by creative director Nacho Padilla. It set a turning point in the industry, with great influence about how creative work should be dealt from public administrations.
We had the chance to take part in projects that pushed our creative, strategic and design outputs in all kinds of assignments: from standalone campaign posters to the full branding of city projects or the design of 300 pages publications.
I was responsible of the strategic approach by bringing understanding and focus to the work as well as the whole client, account and production management and coordination.
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