In the spring of 2015 Madrid was electing its new mayor. A few weeks earlier, I created Microideas for Madrid (not active any more), a platform with the objective of gathering and spreading very specific and simple ideas that could make our town a much more human place to live in.
Given Madrid’s importance as a political objective – and with general elections at sight by the end of that year -, almost every candidate and party talked about national issues, fighting over general principles that, most of the times, are of no use to solve the needs and demands of the slightly over 3 million people who live in Spain’s capital city.
Microideas for Madrid wanted to drive the candidates’ agenda towards measures that have the potential to improve our everyday lives. Furthermore, we wanted these ideas to be as simple as possible, easy to execute and acceptable by any candidate, regardless of ideaology: because it’s all about getting these ideas actually done and not quite about who.
Microideas for Madrid was a platform open for anyone to publish their own ideas or to vote and share those of others.
Some of the ideas were illustrated by Apéritif before I joined the studio and Yorokobu, one of Spain’s most prestigious magazines published a piece on the project.
Looking back, it’s comforting to see how the city council set its own platform for citizens to decide on some public investment thriough the platform Decide Madrid and that some of the ideas proposed on Microideas were finally done by mayors of different parties.
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