ZELA – Brand, manifesto & storytelling

Zela is one of NTT Disruption’s products: it uses acceleration technologies to make unthinkable solutions possible by bringing down processing delay to nearly zero, so the right decisions can be taken in real time. It has applications in all kinds of fields: from health to anti-money laundering policies or business decision making.

Being based in complex technologies not always easy to explain, Zela needed to find a speech that would help business decisors understand the value it brought to the table.

We analyzed Zela’s technology and products and created a brand speech that took the shape of a video manifesto and focused on how important the time factor is for certain things to actually happen.

Finally, we helped synthesize its functioning and applications through infographics and web content.

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