Cione: brand identity

Along with B2B, we took part on a global brand identity project for Cione, one of Spain’s biggest group of independent optical stores.

Cione decided to launch their own brand for glasses and we at Apéritif lead the whole process from strategy (competitive benchmarking, client and associates research through surveys, interviews and focus groups, strategic workshops and definition of the brand platform) to visual identity creation and application on product.

We created a visual identity that plays with a dynamic logo in which the O would split to frame the target’s style of life in a fresh and expressive way. 

This way, it responded consitently to the strategic brand platform that defined Cione as the glasses that best tell the world about our clients’s personality and lives.

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