AMLAD is NTT DATA’s division for the creation of top quality digital archives, with a special focus on art. They digitize anything from documents, paintings or books to 3D objects such as sculptures or 360º painted spaces inside buildings. One of their most representative projects has been the digitization of the Vatican Library.
In 2022, they added an NFT creation, management and commecialization capacity and needed to find a way to make it relevant to big cultural institutions, while also explaining NFTs themselves.
When asked to create the message and storytelling for the new service, we decided to focus on the role that NFTs can have to help institutions reach their conservation and culture spreading objectives and synthesized it in the idea of helping the past meet the future, clearly differentiating it from the show-me-the-money kind of vibe currently around them.
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