In May, 2015 I joined my friend Marga Castaño in her recently created studio, Apéritif, as partner and head of strategy to reinforce strategic work (brand, content, UX), client service and corporate management. A totally different project where size and scale become secondary and the start-up spirit, experimentation and fun are now the focus.
During this time, we’ve completed work for Madrid City Council, NTT Disruption, Movement for Peace and Disarmament (MPDL), Government of La Rioja, Tuenti (Telefónica Group), IAB Spain, Spain’s Creative Club, Performics (Publicis Media), Be Mate (Room Mate Group), Jibo (in collaboration with agency B2B and NTT DATA Spain), Economists without borders.
We believe the studio’s own projects are key to keep our minds fresh and learn, so we’ve also launched Hardcore Maternity, a politically incorrect comic stripe about being a divorced mom in New York and our own online store for products designed in the studio (not currently active).
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